Telling stories is one of the most powerful means of forging connections among people. Stories have the power to convey the culture, history and values that unite people. They are…

To open or close your enrolments? That is the question. This particular question in fact has sparked debate for many years among educational institutions. Is there even a right and…

In 2020, statistics showed that 86% of customers trust word-of-mouth reviews and recommendations (Review 42, 2020). In fact, these statistics go on to suggest that word of mouth promotion is the most trusted of all forms of marketing.

Gone are the days of stab in the dark marketing – developing a campaign or piece of content, publishing it, and hoping for the best. In the digital world of…