We are Bright Ed.
An agency for schools.
Partnering with
schools for 12 years.
Bright Ed is a highly sought after, full-service marketing and creative agency dedicated to the education sector. We bridge the gap between a school’s mission and its market by creating and executing tailored marketing strategies that enable your school to achieve its maximum growth potential.
Every school has a unique story to tell. Our philosophy is to help you tell yours through a blend of exceptional branding, strategic planning, and high-impact content. We don’t just consult from the sidelines; we work alongside you as an extension of your team, making your goals our own.
We welcome the opportunity to partner with you and see your school community thrive.
We work at the intersection of
marketing & school growth
Bright Ed partners with schools to strengthen their brand, grow enrolments, improve communication and create meaningful content that reflects the heart of their community.
With end-to-end capability across strategy, creative, digital, enrolments and execution, we help connect the dots between your school’s vision and the families you want to reach. Our role is to work alongside your team with clarity, creativity and practical support, helping your school grow with confidence and purpose.
Our Team
Amy Lake is the Founder and Director of Bright Ed Media, a specialist marketing agency for schools. A strategic leader with a passion for storytelling, marketing development and organisational growth, Amy has spent the last two decades helping organisations clarify their message, strengthen their presence and connect meaningfully with their communities.
With experience across education, industry, politics and the non-profit sector, Amy brings more than a broad perspective, but a practical understanding of how different organisations communicate, grow and influence their markets. Her MBA research project investigated perceptions of career advancement for women in the independent school sector, further strengthening her insight into the leadership, culture and organisational dynamics of Australian schools.
Amy works closely with independent school leaders across Australia, providing strategic guidance across enrolment marketing, brand development, digital marketing, content strategy and parent communication. Known for her compassionate personality, honest advice, and ability to turn complex challenges into clear, actionable marketing direction, Amy is dedicated to supporting schools in telling their story well, engaging families with confidence and building strong foundations for sustainable growth.
Elle is our Operations Manager, keeping the agency running smoothly behind the scenes. With a strong background in HR, she brings structure to the way we work. From systems and processes to team support and day-to-day operations, Elle keeps all the balls spinning and makes sure the engine room of Bright Ed runs well.
Misha is our Client Success Manager, bringing organisation and clarity to every client relationship. She has a gift for keeping everything moving, making sure details are followed through and our clients feel genuinely supported along the way.
Thoughtful, reliable and highly organised, Misha helps ensure every project and task is managed with excellence from start to finish.
Ian is our skilled photographer and videographer with a natural ability to put people at ease. Known for his friendly approach and strong rapport with students and staff, he captures authentic moments with professionalism and care. Efficient, reliable and committed to quality, Ian helps bring every story to life through thoughtful visual content.
When he’s not behind the camera, you’ll probably find him on the pickleball court!
Kristyn is one of our talented designers, known for her creativity, warmth and genuine care for people. She has a gift for bringing education brands and campaigns to life in a way that feels unique, thoughtful and engaging. Client-focused and highly reliable, Kristyn is someone you can always count on to both lift your spirits and deliver stunning work on time.
Joanne is our Marketing Coordinator and is currently in her final year of a communications degree. Client-focused and highly organised, she supports a wide range of marketing activity across the agency with care and attention to detail. Passionate about copywriting and digital communications, Joanne enjoys helping bring ideas to life through clear messaging and engaging content!
Amber is the founder of Fellow Creative and has worked in graphic design and branding for over 15 years, crafting and nurturing visual identities for businesses, products and not-for-profits. It’s a privilege to partner with Amber on our brand projects. She brings her passion for people and community into every project with excellence and a sense of mission.