Retention Strategies: Closing the back door
We have heard it said that, "if a good school is measured largely by its growth, what is the mark of a great school?" In answer to this question, we...
4 Underestimated First Impression Areas that Lead to School Growth
In 2020, statistics showed that 86% of customers trust word-of-mouth reviews and recommendations (Review 42, 2020). In fact, these statistics go on to suggest that word of mouth promotion is the most trusted of all forms of marketing.
4 Steps to Sharing Your Story To Further Your Marketing Strategy
Telling stories is one of the most powerful means of forging connections among people. Stories have the power to convey the culture, history and values that unite people. They are…
Church & School: Maintaining the relationship for lasting impact
The 2015 publication, “Mission Drift’ by Greer and Horst, painted a sad picture of Christian organisations that had not stayed true to their founding vision. Included in the book were...
Christian Schools: Open or Closed Enrolment?
To open or close your enrolments? That is the question. This particular question in fact has sparked debate for many years among educational institutions. Is there even a right and…
The Power of Data in School Marketing
Gone are the days of stab in the dark marketing – developing a campaign or piece of content, publishing it, and hoping for the best. In the digital world of…
Social Media: Safeguarding Your Staff
Can you remember life before social media? We could express ourselves in more than 140 characters, no one really knew or cared about what we were eating, ‘posting a photo’ involved a printer and a trip to the postbox and trolls were merely mythical creatures that existed only in fairytales.
Changing Principal? Do it right.
One of the most crucial times in a school is when a change of Principal occurs. Irrespective of the circumstances behind the change, the event may cause a level of…
Never Too Busy
As a Principal, Head of School, Marketing Manager or in any leadership position do you often find yourself saying to an employee or even a parent, “I’m too busy for…
