In 2020, statistics showed that 86% of customers trust word-of-mouth reviews and recommendations (Review 42, 2020). In fact, these statistics go on to suggest that word of mouth promotion is the most trusted of all forms of marketing.
Telling stories is one of the most powerful means of forging connections among people. Stories have the power to convey the culture, history and values that unite people. They are…
Can you remember life before social media? We could express ourselves in more than 140 characters, no one really knew or cared about what we were eating, ‘posting a photo’ involved a printer and a trip to the postbox and trolls were merely mythical creatures that existed only in fairytales.